New In Town- UX | UI Design Project
A project executed during my UX/UI design bootcamp.
This was a group project I worked on during my UX/UI Design course. The goal was to design an app that can connect people to friends and people in a new city where they might not know anyone. The prompt for the project was to work together to create an app that could benefit or offer a service to community.
We started out by creating a proto-persona and user persona. We used this information to create a basis for the kind of users we wanted to reach. Following that we created a competitor analysis in order to see what kind of apps and platforms already existed and what they offered. This would give us insight into what kind of features we wanted to incorporate into ours.
After that it was time for our user research. Here we conducted interviews and surveys to get a concept of what our demographic might be looking for and what kind of pain points and thoughts they had on the matter. After consolidating the information we created an empathy map to centralize our data and get a good concept of our user.
We went on to create our storyboards, journey map, and user flow. We did so by using our research data and user analysis to create a realistic “for instance” of what the user would be doing while using our app and how it would function for them.
Once our user research and analysis was completed we began creating our prototype. For this we used Figma and split the work up for our group accordingly. We created a style guide, did AB user testing, and collaborating with each other on look and feel as well. We did Low fidelity, Mid fidelity, and High Fidelity mockups. All can be seen in these next few images.
This project was done over the course of two weeks. We collaborated both in and out of the course to work together as a team. We also designated roles based on each team members interests and strengths. I chose to highlight this project because not only was I pleased with the results but I learned a lot about working in a team to execute this kind of project. While we each collaborated a little on everything, my biggest contribution was task and time management as well as graphics and design choice.
We navigated road blocks as well, such as, coordinating everyone’s schedules, meeting the deadline, deciding on a color palette and choice for our branding, and delegating tasks when needed. One of our solutions was to conduct AB testing on the color choices, and ultimately we unanimously decided on green.
To the right you can actually click through our high fidelity prototype that we created on Figma.